A week of fashion

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Water detail on heel at Marianna Jungmann Show

Being art director has its perks. Not only seeing shows, but actually being able to sit front row at a few was such an experience in its self. I’ve heard that stupid saying, y’know the one about you being a nobody (industry importance) if you aren’t in the front two rows, I think I kind of understand the meaning behind it, well my meaning. Hear me out, if you aren’t within those two rows, you are practically watching the show through someone else’s iPad/tablet/phone screen, you gain the perks of the atmosphere there but not actually being able to watch the show for the reason you came (I came), the performance and the clothes. It’s a bit of a bullet to bite when you’ve travelled a way to see a show to then be confronted by several hundred screens all attempting this visual display. It’s as though you may as well have sat at home and streamed it, at least you’re guaranteed to see the clothes. I also learnt that to enjoy the show one must also take a break from capturing it and just visually gorge.

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